Better Business Bureau (BBB) is a neutral organization founded in 1912. Currently 125 branches of Better Business Bureau have been serving several communities across the U.S.A and Canada. This organization sets and maintains high standards for fair and honest business behavior. Businesses accredited by BBB follow this organization’s high standards of ethical business behavior. The major Better Business Bureaus are for North America and Canada:

• The Council of Better Business Bureaus (CBBB) North America
• The Canadian Council of Better Business Bureaus (CCBBB) Canada
  

Core Services Offered by Better Business Bureau
Better Business Bureau offers many services to maintain good and reliable market where customers and business owners can trust each other. Core services include free business reliability reports, legally responsible suggestions on charity basis, educational information on topics related to factors altering marketplace trust. It also provides argument and complaint resolution services for customers and business owners if they have any conflicts in their views. It also prevents consumers from frauds and illegal service providers.

Better Business Bureau-Aims and Objectives

The major aim of Better Business Bureau is to establish an ethical market place where both buyer and sellers trust each other.
Other aims and objectives of Better Business Bureau irrespective of the operation area include the following functions.

• To create community of reliable businesses
• Develop standards for marketplace trust.
• Promote and maintain best service providers.
• Acknowledge business owners providing best services as marketplace paradigm.
• Condemned and disapprove imperfect and shoddy marketplace behavior.

According to BBB trust is the function of two primary factors that is honesty and best performance. Honesty/integrity is respect and ethical values of service provider while performance includes previous business record of providing best services that fully satisfied customers. It develops and maintains high standards that are necessary to follow to get accredited with Better Business Bureau. BBB has also been providing education and expert advice free of any charge to guide business owners and consumers. Accreditation with Better Business Bureau is an honor and achievement and not every other business owner or service provider will be eligible to get this. Better Business Bureau does not compare business against each other. Businesses are assessed against the standards developed by BBB.  

Basic Standards of Trust to get Better Business Bureau (BBB) Accreditation
Following are the basic standard of trust that any business owner or service provider must adhere to get BBB accreditation:

Develop Trust
It is very necessary to ascertain and maintain positive trail in the marketplace.

Honest Advertisements/Publicity
One has to determine all the standards of advertising and selling.

Convey True Message
Representation of products and services must be clear and also display sufficient material terms.

Be Obvious and Avoid Haze
Provide accurate information about the location, business ownership and clearly announce all policies, guarantees and procedures that help customers to decide in favor of a product or service.

Respect Promises
Follow all written agreements and verbal statements.

Make yourself Available
Respond to marketplace disputes in quick and professional way to set good services.

Maintain Privacy
Keep the data safe collected against frauds and collect personal data in case it is necessary to know. Always consider customer preference when using their personal information.

Be Honest with Services
All business dealings, marketplaces transactions and commitments must be performed with integrity.